20 reactivation messages written to sound like a person, not a campaign — across SMS, WhatsApp, email and DM. Plus the three-campaign weekend plan that turns them into bookings in 48 hours.
And almost none of it reminding the people who already trusted them once.
A new customer costs several times what a returning one does — and usually spends less on their first visit than their fifth.
Most lapsed customers didn't have a bad experience. Life got busy and nobody said anything. A single message changes that.
After the receipt, communication stops. That silence is where the revenue went.
The pack goes deep, but the weekend goes first. Send these three and see what comes back.
Friday's message has no offer in it at all. It asks how the last experience was. Every reply is someone paying attention again — and the ones who complain are the ones worth the most.
Saturday's message says exactly what you'll do for them, until when, and how to claim it. No restrictions, no stacking rules, no fine print. Real deadline.
Sunday's message asks "did we do something wrong, or did life just get busy?" It's the one people hesitate to send — and it gets the highest reply rate in the entire pack.
Every one has a job, a reason, and an expected result. Here's a sample — the full library is in the pack.
| # | Sequence | Channel | Expected |
|---|---|---|---|
| 02 | The Honest Check-In — asks instead of sells | SMS | 12–22% reply |
| 06 | The Expiring Credit — loss aversion done honestly | SMS | 11–19% redeem |
| 08 | The Price Freeze — the highest-converting message in the pack | 14–24% redeem | |
| 09 | We Saved You A Slot — a specific favour, not a pitch | 9–17% accept | |
| 13 | What Happened? — the brave one | 18–30% reply | |
| 14 | The No-Strings Gift — reciprocity with no catch | 12–20% visit | |
| 17 | The Done-For-You Booking — one tap to yes | SMS | 10–18% yes |
SMS, WhatsApp, email and Instagram DM — each with timing, follow-up notes and expected response rates.
The smallest plan that still works: what to send Friday, Saturday and Sunday, and exactly what to do with the replies.
Put your details in one config file, run one command, and every message comes out with your name, offer and links already in it.
A spreadsheet that computes reply rate and booking rate for you. Excel, Numbers or Google Sheets.
Salon, gym, dental, trades and food — which sequences to lead with and what kind of offer actually works in each.
Print it and keep it by the till. Every sequence explained, with the psychology behind why it works.
One payment. Yours forever. No subscription, no seat count. Secure checkout by Stripe, instant download.
The message library for one business.
Everything, including the fill-in build system.
For agencies and consultants serving clients.
The Win-Back Pack brings lapsed customers back. Its sister product, Receipt-Ready, turns every invoice and receipt into a review and referral ask, so the customers you keep bring you new ones. Get both packs together and save about a third.
Receipt-Ready Starter + Win-Back Pack Starter.
Receipt-Ready Complete + Win-Back Pack Complete.
Both Studio licences, for agencies serving clients.
No. If your list is under 150 people, send the messages from your phone — it gets two to three times the reply rate. Larger lists can use any text, WhatsApp or email tool you already have. The pack doesn't lock you into anything.
Messaging people who genuinely bought from you is normal business follow-up, but you still need to respect local rules — GDPR, TCPA, CAN-SPAM and their equivalents, plus sending-hour restrictions. The pack includes a compliance note, and the licence explicitly forbids using these on cold lists. Check your own jurisdiction; we can't give legal advice.
Then edit the words. What you bought is the structure and the psychology — ask before you sell, one offer repeated, real deadlines, human voice. The exact sentences are starting points. The manual explains why each works so you can rewrite without breaking it.
The people who wanted to be left alone will tell you, and you stop. Everyone else is usually glad — the most common reply to sequence 13 is "no, honestly, life just got busy". That's the majority of lapsed customers.
The manual gives expected rates per sequence. On a genuinely warm list of 200 past customers, the weekend plan typically produces 15–40 conversations and 8–25 bookings. Your numbers depend on your list age, your offer and how quickly you reply.
Send the three weekend messages. If nothing comes back, email customerlove@sociepro.ai within 30 days of buying for a full refund, no questions.
That's the deal — it's part of what makes the pack affordable. If you'd rather it weren't there, the Studio licence lets you remove it or replace it with your own branding.
Yes. Partners get a personal link that gives their audience 10% off, and earn 20% of every sale made with their code, including Receipt-Ready and the bundle, paid after the 30-day refund window. Email customerlove@sociepro.ai to get your link.
Send three messages this weekend. If nothing comes back, email us within 30 days and we'll refund you in full.
Get the Win-Back Pack — $79