What are your past customers worth?
Most customers who stop coming back didn't leave unhappy. Life got busy and nobody followed up. Put in two numbers and see what's sitting in that list.
These are what-ifs, not a forecast. How many come back depends on your business, your offer and how you ask. Even the smallest case is revenue from people you don't have to find.
Here's the smallest plan that works: three short messages over one weekend. We'll fill them in with your business name and offer, ready to copy and send.
Swap in each customer's first name where it says [Name]. Send one at a time, from your own phone, to people who already have your number.
Only message customers who've given you their number and would expect to hear from you, and stop if anyone asks you to.
These are 3 of the 20.
The Win-Back Pack is the full set, written for text, WhatsApp, email and DM, plus what to do with the replies.
- 20 win-back messages, each with its timing and follow-up
- The one-weekend plan, step by step
- Notes for salons, gyms, dental, trades and food businesses
- A results tracker that works out your reply and booking rates